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e-Learning for Health

When e-Learning for Health launched in partnership with medical royal colleges and other professional healthcare organisations, communicating and engaging with the clinical community was at the heart of the work. From audiology to pharmacology, e-LfH's 30 plus e-learning projects are currently contributing to a revolution in medical and healthcare training in the UK by providing 24/7 access to online, nationally quality-assured materials.

Marketing and communication work to engage the community included:

Samples of work

Brand identity
brand identity thumbnailCreating a 'cut through' brand that engaged with a time poor clinical community was critical to the launch of the initial e-Learning for Health programme of activity. X ray images were creatively used to develop a house style that worked across a range of communications products.
Exhibition stand
exhibition stand thumbnailFitting with the organisational style of a collegial community, every effort was made to have a physical exhibition presence at Grand Round, regional, national and international meetings - anywhere clinical knowledge and know how was discussed. A menu of branded display equipment was made available to suit meeting type, logistics and individual 'ambassador' preferences.
Newsletter
Final bulletin thumbnailKeeping busy clinicians connected was done by direct mailing as well as regular briefings through royal college channels.